Many companies that are facing digital disruption and considering digital transformation look to digital natives for models and roadmaps. But they can learn as much, or perhaps even more, from traditional companies that have embraced and executed digital-induced transformation—some of them even before the phenomenon was well recognized.
Chances are, if you are reading this, you work in the tech industry. Chances are, you are currently, have recently, or aspire to be involved in the creation of a modern digital product. This article aims to give you a deep understanding of the role of Product Design in this process.
Organizations are often run according to "the superchicken model," where the value is placed on star employees who outperform others. And yet, this isn't what drives the most high-achieving teams. Business leader Margaret Heffernan observes that it is social cohesion — built every coffee break, every time one team member asks another for help — that leads over time to great results.